IN SEARCH OF THE INVISIBLE ARMY, THE CAREGIVERS' STORY
To healthcare systems, they are the unpaid army keeping everything going.
To pharmaceutical companies, they are the potential catalysts to therapy success.
To doctors, they are the experts-by-experience turning treatment plans into reality.
And to patients, they are the indispensable brothers, mothers, husbands, grandmothers, friends, and neighbours that make each day possible.
In this campaign, Havas Lynx and Paul Eccles present findings from in-depth global research on carers, healthcare’s unseen army.
Paul Eccles is a freelance writer and researcher, specialising in editorial content and brand communications. His work spans everything from podcast series to short brand films.
To find out more about Paul’s work go to pauleccles.com.